About project
Period: October 2023 – January 2024
Client: Balance Body Wellness
Subject: SEO Optimization, Email Campaign Development, and Brand Awareness Growth
Balance Body Wellness is a premium wellness clinic focused on holistic healing, chiropractic services, and integrative care. While the clinic had strong word-of-mouth locally, its digital presence lacked visibility. Dr. Neal B. partnered with SocialFly Marketing to improve their search engine ranking, build an email marketing funnel, and elevate brand credibility online.
Our Task Was
To increase online discoverability, grow the clinic’s subscriber list, and create brand-centric content that reflected Balance Body Wellness’s mission and expertise.
We aimed to position Dr. Neal B. as a thought leader in holistic wellness, while building a reliable digital pipeline of new and returning clients.
Process
We started by performing a technical and content SEO audit, identifying high-value keywords and optimization opportunities. Then, we built out branded campaigns and customer retention tools:
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Search Engine Optimization: Refined on-page SEO elements, optimized service pages, added schema markup, and wrote blog posts targeting wellness-focused keywords.
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Email Marketing: Developed a 4-part welcome email series, plus monthly newsletters and special promo campaigns.
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Content Creation: Designed infographics, health tips, and short-form blog posts to establish authority and drive organic traffic.
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Lead Magnet Integration: Created a downloadable “7-Day Holistic Health Reset” to capture emails and incentivize user engagement.
Key Actions Taken
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Optimized 15 service and location pages for SEO
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Wrote 10 health and wellness blog articles with SEO-optimized headlines and internal linking
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Designed and launched a lead magnet that captured 2,400 new emails in the first 60 days
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Developed 3 monthly email campaigns with wellness tips, service offers, and success stories
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Improved Google My Business listing with professional photos, updated categories, and reputation management
Result
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✅ +218% increase in organic website traffic
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✅ Top 3 Google ranking for 8 local health-related keywords
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✅ 2,400+ new email subscribers from lead magnet and promotions
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✅ 23% open rate & 4.5% CTR on monthly email newsletters
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✅ +32% increase in monthly appointment bookings
Conclusion
SocialFly Marketing helped Balance Body Wellness achieve long-term digital growth through strategic SEO, email automation, and branded content. Dr. Neal B. now has a stronger voice online, more booked appointments, and a thriving, health-conscious audience.
“SocialFly Marketing helped our wellness brand reach the top pages of Google through smart SEO and strategic email marketing. We’re now ranking higher, gaining more clients, and growing our community faster than ever before.”
— Dr. Neal B., Founder, Balance Body Wellness