About project
Period: June – September 2023
Client: BluNova Tech
Subject: Brand Launch, Digital Presence, and Strategic Growth Marketing
BluNova Tech is a B2B SaaS startup specializing in data security and AI-powered cloud solutions for small to mid-sized enterprises. With a fast-approaching launch deadline, Alicia W. needed a full-scale brand identity, digital footprint, and marketing framework ready to go—on time and on brand.
She partnered with SocialFly Marketing to develop a professional brand identity and performance-based growth strategy to drive investor confidence, client onboarding, and early adoption.
Our Task Was
To design, position, and promote BluNova Tech from the ground up—developing a cohesive visual identity, a high-conversion website, and a go-to-market strategy that would attract early B2B adopters and build brand trust in a competitive tech landscape.
Process
SocialFly rolled out a launch plan in three core phases:
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Brand Identity & Design: Created logo, typography, color palette, and brand guidelines to reflect trust, innovation, and simplicity.
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Website & Product Page Development: Designed and wrote a clean, conversion-optimized website showcasing features, benefits, integrations, and customer success messaging.
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Marketing Campaign Launch: Developed a multi-channel digital campaign including early-access ads, email automation flows, and LinkedIn lead-generation campaigns.
Key Actions Taken
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Created complete brand kit including logo, icon sets, brand colors, and type
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Built and launched a 5-page responsive SaaS website with demo booking features
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Deployed LinkedIn InMail campaign targeting IT leads and SMB owners
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Created product teaser videos & landing pages for lead capture
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Designed and implemented a 3-part drip email sequence for demo signups
Result
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✅ +1,850 new leads in 60 days from LinkedIn and inbound channels
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✅ Website conversion rate of 6.2% (above SaaS industry average)
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✅ Opened partnership talks with 3 enterprise clients within launch quarter
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✅ Email drip series had a 42% open rate and 12% CTR
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✅ Achieved demo signups 23% above forecast
Conclusion
From visual identity to digital execution, SocialFly Marketing positioned BluNova Tech as a credible, scalable, and trusted solution provider. Alicia W. and her team now have the systems, brand equity, and outreach tools to move confidently into growth mode.
“Launching a startup is hard enough, but SocialFly made our brand launch feel effortless. From logo design to digital rollout, they handled everything with creativity and professionalism. We made a splash in a crowded space thanks to them.”
— Alicia W., CEO, BluNova Tech