About project
Period: September – December 2023
Client: Dempsey & Law
Subject: Integrated Print and Digital Advertising Campaign for Law Firm Client Growth
Dempsey & Law is a mid-size firm specializing in civil litigation, contract disputes, and estate planning. While their firm had decades of experience, they needed a modern approach to attract new clientele and enhance local visibility.
Samuel D. approached SocialFly Marketing to develop a campaign that merged traditional credibility with modern outreach. Our goal was to generate client leads through both print advertising and data-driven digital marketing.
Our Task Was
To increase consultation bookings by building trust through high-quality print assets and reach digitally through targeted ad placements. The goal was to maintain the firm’s reputation while modernizing its outreach strategy.
Process
We executed a hybrid campaign blending offline and online touchpoints:
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Print Campaign: Designed a series of legal service flyers and direct mail pieces targeting homeowners, small businesses, and seniors in need of estate planning.
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Digital Advertising: Launched hyperlocal Google and Facebook ads focused on “legal consultation,” “trust and will lawyers,” and “small claims attorney” keywords.
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Landing Page Development: Built a branded consultation booking page with service descriptions, testimonials, and a scheduling form.
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A/B Testing: Optimized ad copy and creative variations to find the highest-converting message combinations.
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Performance Reporting: Provided monthly breakdowns of lead sources, conversion metrics, and ad spend efficiency.
Key Actions Taken
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Designed and distributed 7,500+ direct mail flyers to high-intent neighborhoods
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Launched PPC campaigns with keyword and geo-targeting across Google Ads and Meta
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Created a mobile-optimized landing page for online consultations
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Deployed tracking numbers and UTM links to identify marketing ROI
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Developed 3 ad creative sets optimized for mobile and desktop
Result
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✅ +39% increase in consultation bookings in 90 days
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✅ 3.2x return on investment (ROI) from digital ads
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✅ 1,100+ unique visitors to consultation landing page
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✅ Call volume increased by 47% during mailer rollout
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✅ Established #1 Google ranking for “trust lawyer [local city]”
Conclusion
By combining high-quality legal brand presentation with a conversion-focused advertising strategy, SocialFly Marketing helped Dempsey & Law bring in more clients, increase calls, and solidify their digital and local reputation.
“We weren’t sure if print still worked until we saw what SocialFly could do. They designed a flyer and mailer campaign paired with digital ads, and the results were impressive—more consultations, more awareness, and measurable ROI.”
— Samuel D., Managing Partner, Dempsey & Law