About project
Period: May – August 2023
Client: Hope for All Foundation
Subject: Community Awareness Campaign & Donor Engagement Strategy
Hope for All Foundation is a nonprofit organization dedicated to supporting underserved communities through educational resources, food programs, and mental health advocacy. As their programs expanded, they faced a challenge: increasing visibility, boosting community involvement, and strengthening donor engagement.
David S. turned to SocialFly Marketing to create a strategy that would build emotional connection, increase donor support, and elevate their community presence—both online and offline.
Our Task Was
To develop a comprehensive digital outreach strategy that would grow Hope for All’s support base, improve community awareness, and drive donations through storytelling, media assets, and a conversion-optimized platform.
Process
We developed a heart-centered, multimedia campaign grounded in authenticity and data:
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Community Impact Video Series: Produced three short-form videos highlighting individual stories of people impacted by the Foundation’s programs.
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Social Media Rollout: Designed weekly social content focused on gratitude posts, volunteer spotlights, and upcoming initiatives.
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Donation Landing Page: Built a mobile-first donation page with tiered giving options and impact visualizations.
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Email Campaigns: Crafted a nurturing 4-part email series to engage past donors and convert new subscribers.
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Press & Media Outreach: Created a nonprofit press kit and helped land two media mentions in local community publications.
Key Actions Taken
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Shot and edited 3 high-emotion video stories
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Increased Instagram engagement with 8-week content calendar
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Launched a Give Back digital campaign tied to World Kindness Day
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Developed an SEO-optimized landing page for donations
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Distributed email campaigns to a 3,200+ donor list
Result
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✅ +67% increase in donations during the 60-day campaign window
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✅ Video views surpassed 42,000 across platforms
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✅ Average donation size increased by 18%
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✅ Email click-through rate exceeded 11%
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✅ Secured 2 media features in community press outlets
Conclusion
Through storytelling, meaningful visuals, and digital strategy, SocialFly Marketing helped Hope for All Foundation amplify their mission and activate their community. The campaign not only raised funds but sparked conversations, volunteer signups, and long-term engagement.
“We needed help raising awareness for our cause and SocialFly delivered a campaign that was heartfelt, professional, and effective. They understood our mission and helped us connect with our community in meaningful ways.”
— David S., Director, Hope for All Foundation