About project
Period: March – July 2024
Client: Horizon Realty Group
Subject: Real Estate Brand Elevation & Social Media Growth
Horizon Realty Group approached SocialFly Marketing with a vision to revamp their digital presence and grow their audience online. As a growing real estate firm specializing in luxury and residential properties, they needed a consistent brand identity across platforms, increased engagement, and better conversion from online leads.
Their social media was underutilized, branding was inconsistent, and they had no structured content or campaign strategy to target high-intent buyers and sellers.
Our Task Was
To elevate Horizon Realty’s brand image and position them as a leading real estate firm in their market through social media management, visual branding, and content strategy. Our goal was to drive measurable increases in reach, engagement, and lead generation.
Process
We conducted a full audit of their online presence and competitive market. From there, we implemented:
- Brand Identity Refresh: Refined their logo use, color palette, and brand voice for consistency.
- Social Media Strategy: Built a tailored content calendar focused on property highlights, educational posts, client success stories, and local market trends.
- Visual Assets: Designed professional templates and property showcase posts optimized for engagement and shareability.
- Targeted Ads: Ran localized social media ad campaigns to promote listings and drive website traffic.
- Analytics Integration: Set up performance dashboards to track engagement, reach, and conversions.
Key Actions Taken
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Created and launched a 90-day custom content campaign
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Developed 10+ branded real estate social media templates
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Implemented targeted Facebook and Instagram lead-gen ads
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Optimized Instagram bio, highlights, and call-to-actions
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Initiated a monthly performance analytics report
Result
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✅ +275% increase in social media engagement
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✅ Follower growth from 1,800 to 5,400
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✅ 37% increase in website traffic from social media
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✅ 3x more qualified leads from Instagram DMs
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✅ Boosted property listing exposure by 42%
Conclusion
SocialFly Marketing successfully repositioned Horizon Realty Group’s brand across social channels, creating a consistent, modern, and professional identity. With ongoing content strategy and advertising support, Horizon Realty now generates quality inbound leads and holds a more credible and competitive online presence.
“Partnering with SocialFly Marketing transformed our online presence. We’ve seen a huge uptick in client engagement and property inquiries. Their team made real estate marketing feel effortless.”
— Emma L., Co-Founder, Horizon Realty Group