About project
Period: August – November 2023
Client: LeVibe Apparel
Subject: Influencer Marketing, Brand Positioning, and Paid Media Strategy
LeVibe Apparel is a trend-forward streetwear brand targeting Gen Z and Millennial shoppers with bold collections and limited drops. While the brand had creative assets and product quality, they lacked a unified campaign strategy to drive awareness and social proof.
Jade T. brought in SocialFly Marketing to elevate their brand presence, scale influencer partnerships, and deliver paid campaigns that drove measurable traffic and conversion.
Our Task Was
To position LeVibe Apparel as a must-watch streetwear brand by leveraging micro-influencers, curating elevated branded content, and developing ad campaigns that reflect the energy and attitude of the brand.
We were tasked with driving conversions, increasing brand mentions, and expanding the social footprint through organic and paid strategies.
Process
After aligning with LeVibe’s brand aesthetic and goals, we launched a 3-phase rollout:
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Influencer Outreach & Seeding: Identified and partnered with 25 micro and mid-tier influencers, sending curated looks and coordinating social post scheduling.
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Content & Asset Development: Designed digital campaigns and social-first content aligned with seasonal collections and influencer collabs.
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Ad Funnel Development: Launched a 3-tier paid media funnel targeting cold interest, warm retargeting, and lookalike audiences on Instagram and TikTok.
Key Actions Taken
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Secured 25 influencer partnerships with creators across fashion, lifestyle, and music
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Delivered 40+ pieces of UGC and branded visuals
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Created ad sets for new drop promotions, bestsellers, and influencer-lookalikes
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Developed exclusive influencer discount codes to track performance and lift
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Integrated social pixel tracking and behavior-based retargeting funnels
Result
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✅ +58% increase in monthly revenue during the campaign
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✅ 4.1x average ROAS across paid ad channels
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✅ 13,000+ social mentions and shares of branded hashtag (#LeVibeLook)
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✅ Influencer posts reached 2.1M users organically
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✅ 25% increase in returning customer rate
Conclusion
SocialFly Marketing helped LeVibe Apparel transition from a stylish brand to a social movement by activating influencer networks and building digital momentum. Jade T.’s creative vision paired with our data-backed strategy drove visibility, engagement, and sales at scale.
“SocialFly connected us with influencers who genuinely aligned with our fashion brand and backed it up with well-planned media buys. Our campaign generated thousands of impressions and boosted our social following by 40%.”
— Jade T., Creative Director, LeVibe Apparel