About project
Period: January – April 2024
Client: Moda Luxe
Subject: Conversion-Focused Content Marketing & Digital Ad Optimization
Moda Luxe, a growing online fashion brand, came to SocialFly Marketing with a clear problem: high traffic but low conversion rates. Despite a strong product offering and a loyal base, their online store was struggling to turn visitors into paying customers. The brand needed a content strategy that would emotionally engage their audience and a digital advertising plan that would deliver tangible ROI.
Our Task Was
To increase online conversions and average order value through high-impact content, data-backed ad targeting, and brand storytelling. The focus was on creating a seamless customer journey from discovery to checkout.
Process
We began with a thorough brand and analytics audit to identify drop-off points in the sales funnel. From there, we deployed the following strategy:
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Content Marketing Revamp: Developed long-form product descriptions, seasonal lookbooks, and customer spotlight stories.
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Ad Funnel Optimization: Restructured Facebook, Instagram, and Google ad campaigns with A/B tested creatives and retargeting logic.
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Landing Page Redesign: Collaborated with their web team to improve UX/UI for faster checkouts and persuasive product presentation.
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Email Automation Setup: Designed behavior-based email flows for abandoned carts, product recommendations, and loyalty rewards.
Key Actions Taken
- Created 15+ engaging fashion content assets in the first 30 days
- Launched 3-tier digital ad funnel targeting cold, warm, and hot audiences
- Improved checkout page conversion rate by 27%
- Built 5 automated email flows tied to user behavior
- Established monthly campaign performance reporting
Result
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✅ +132% increase in conversion rate (2.2% to 5.1%)
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✅ +28% lift in average order value
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✅ 3.7x return on ad spend (ROAS)
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✅ Over 12,000 new qualified leads captured through paid and organic efforts
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✅ Email marketing contributed 19% of total monthly revenue by Month 3
Conclusion
SocialFly Marketing helped Moda Luxe turn high traffic into high revenue. Through an integrated approach combining content, conversion design, and smart ad optimization, Moda Luxe experienced measurable business growth and a strengthened connection with their audience.
“We struggled to convert traffic into sales until SocialFly stepped in. Their content marketing plan and targeted ad campaigns helped us double our conversions in just two months. Their team understands e-commerce inside and out.”
— Carlos R., CEO, Moda Luxe