About project
Period: February – May 2024
Client: The Olive Table
Subject: Local Launch Campaign with Flyers, Social Media, and PR Buzz
The Olive Table, a Mediterranean-fusion restaurant in downtown Los Angeles, was preparing for its grand opening. With strong competition in the local food scene, the owner, Tina M., wanted to generate buzz, fill tables, and establish brand awareness fast.
She partnered with SocialFly Marketing to execute a comprehensive launch campaign—combining traditional marketing like flyers and postcards with a hyper-targeted digital presence.
Our Task Was
To create a high-impact, multi-channel marketing strategy that would attract the local audience, generate opening night excitement, and establish The Olive Table as a go-to dining destination.
Process
We crafted a 60-day marketing plan leading up to and following the grand opening. The campaign involved:
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Print Marketing: Designed and distributed over 10,000 custom flyers and postcards to surrounding neighborhoods and local businesses.
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Social Media Setup: Branded Instagram and Facebook pages with professional graphics, a content rollout strategy, and pre-launch teasers.
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Event Promotion: Promoted soft-opening invites and VIP tasting events through Eventbrite, social ads, and influencer outreach.
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Local PR & Listings: Secured features in local food blogs and placed The Olive Table on Google, Yelp, and TripAdvisor with optimized profiles and branded visuals.
Key Actions Taken
- Designed 10,000+ premium flyers/postcards with QR codes linking to reservation pages
- Grew social media presence to 2,100 followers before opening day
- Created 4-week content calendar with food photography, behind-the-scenes videos, and chef features
- Ran geotargeted Instagram ads within a 10-mile radius
- Generated 7 PR mentions in LA-based digital publications
Result
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✅ Opening weekend reservations fully booked
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✅ +6,200 post reach on Instagram during first 7 days
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✅ 300+ QR scan-to-reservations tracked from print marketing
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✅ Average table wait time of 25–40 minutes during launch week
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✅ Ranked #1 in “Trending Restaurants” on Yelp for the area within 14 days
Conclusion
Through a well-coordinated print and digital strategy, SocialFly Marketing helped The Olive Table make a powerful entrance into a competitive market. The buzz created from strategic flyers, social storytelling, and local PR led to a packed launch and a strong foundation for long-term success.
“We launched our new restaurant with the help of SocialFly’s local marketing strategy, and it was a hit. Their eye-catching flyers and media outreach brought in a packed house on opening night. We couldn’t have asked for a better launch.”
— Tina M., Owner, The Olive Table